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Snapchat's primary audience is comprised of Gen-Z and Millennials. However, they did mention an internal forecast of revenues falling from (2%) to (10%) YoY.

The company opted not to give forecast expectations for Q1 2023 due to market uncertainty. It overlaps 3D animations onto the user's camera view utilizing Snapchats AR technology. AR Ads involve augmented reality, where users can interact with virtual objects in real-world contexts and backgrounds. Snap Ads are video ads up to 10 seconds long that can be targeted to particular audiences based on variables like demographics, location, interest, and behaviors.

Most revenues come from advertising products Snap Ads and AR Ads. Monetizationįull-year 2022 revenues rose 12% YoY to $4.6 billion. Most of the growth is happening internationally, but the average revenue per user (ARPU) is lower with foreign users than U.S. Snapchat has grown its quarterly daily average users (DAUs) to 375 million, up 17% in Q4 2022. The company has been suffering from declining digital advertising sales as companies rein in their marketing budgets. social media platforms like Meta Platforms Inc.

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